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Ashy Bines, 35, announces shock store closure after being told dire health news: ‘End of an era’


Asha Bines fans were devastated after the fitness influencer announced the closure of her activewear business.

The Queensland mum-of-two launched plus-size fitness clothing brand Baseline in 2020, but revealed on Wednesday morning that she would be «closing that chapter» for her «health and wellbeing».

Ashy took a step back from her business and social media commitments after being diagnosed with a small brain aneurysm in March.

Many of the 35-year-old’s 999,000 followers left her messages of support after she revealed Baseline would be shutting down in a move she called «the end of an era».

The brand was known for its range of comfortable and functional activewear and leisurewear from sizes 2XS to 3XL.

Fitness influencer Ashy Bines has announced the closure of her activewear brand Baseline in a move she called «the end of an era»

The Queensland mum-of-two launched plus-size fitness clothing brand Baseline in 2020, but revealed she is
The brand was known for its range of comfortable and functional activewear and leisurewear from sizes 2XS to 3XL.

The Queensland mum-of-two launched plus-size fitness clothing brand Baseline in 2020, but revealed she is «closing that chapter» for her «health and wellbeing».

As part of Baseline, Ashy has also developed a range of nutritional products including protein powders and supplements as well as fitness programmes.

«This chapter is closing and part of me is definitely sad and will miss aspects of this beautiful brand, but ALL of me knows this is the right choice for my health, well-being and next chapter,» she wrote on Instagram.

Ashy said there are «no words» to express her «thanks» to everyone who has supported the brand, which has received more than 500,000 orders in its four-year run.

‘It never gets old going to the gym, going for a walk or being in the park and seeing other women wearing my brand, THANK YOU for making this dream come true and being a part of it,’ she said.

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“It’s been such a ride these past few months and my health scare has forced me to rethink everything, but I’m so grateful that I’ve learned so much about myself, about business, what I enjoy, my strengths and weaknesses, and overall by what I value my life.»

Ashy said there are

Ashy said there are «no words» to express her «thanks» to everyone who has supported the brand, which has received more than 500,000 orders in its four-year run.

Ashy took a step back from her business and social media commitments after being diagnosed with a small brain aneurysm in March.

Ashy took a step back from her business and social media commitments after being diagnosed with a small brain aneurysm in March.

Ashy thanked her husband Steve as well as her business partner Levi, who she said supported her for 15 years and «had (her) back» when she was forced to take a step back and put her health first after her terrifying diagnosis.

«It’s been a wild few months and now, with my surgery (just a few weeks away), I’m busy – finishing up and getting ready to close this chapter,» she said.

«It was definitely a hard decision, but also really easy when you know what you value, you HAVE to honor it and go in the direction that’s right for you.»

She added that customers will be able to get the remaining core stock at «significantly discounted» prices, as everything on the site is now under $30.

“So many memories, what an incredible journey it was! I loved watching you evolve alongside this entity and this next chapter of your evolution will be just as beautiful!” one fan replied.

«So proud of you for taking care of yourself and doing what you think is right for you and your family,» said another.

Ashy thanked her husband and her business partner for supporting her and

Ashy thanked her husband and her business partner for supporting her and «having (her) back» when she was forced to take a step back and put her health first after her terrifying diagnosis.

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She added that customers will be able to get the remaining core stock at

She added that customers will be able to get the remaining core stock at «significantly discounted» prices, as everything on the site is now under $30

“Congratulations on your amazing journey and incredible activewear, proud of you for always honoring the season of life you are in! Always my biggest inspiration,” wrote a third.

Three months ago, Ashy shared a worrying health update with her fans, revealing that she had been diagnosed with a brain aneurysm.

She shared the shock news on Instagram, revealing that she was discovered when she went to hospital after losing her sight.

Ashy posted a video of her arrival with her family and captioned it in alarming words: “I’ve lost my sight 3 times in the last week. We decided to go to the doctor because we were getting scared.

“We have a CT scan, they found a small aneurysm. Pretty scary because husband Steve had a huge one removed and it runs in my family too. He lost a young uncle and Nan to an aneurysm.’

She added that she will put her other commitments on hold for now as she focuses on getting better.

Three months ago, Ashy revealed that a brain aneurysm was discovered when she went to hospital after losing her sight
A brain aneurysm is a weak or thin spot on a blood vessel in the brain that swells and fills with blood.  Survival rates are quite high if identified and treated quickly

Three months ago, Ashy revealed that a brain aneurysm was discovered when she went to hospital after losing her sight

“I need to slow down my life, workload and stress. Once we have the results from the MRI, please discuss what happens next with my aneurysm and what else we can do.’

A brain aneurysm is a weak or thin spot on a blood vessel in the brain that swells and fills with blood. It can be life-threatening if not adequately treated.

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Fortunately, the survival rate for those affected is quite high if identified and treated quickly.

Ashy added that she has the full support of Steve and their children Taj and Tala, who both visited her in hospital.

Many of Ashya’s followers were quick to send her their wishes and hopes for a speedy recovery.

‘I’m so sorry! Praying for answers and a speedy recovery for you,” one person wrote, while another added: “You are so incredibly strong baby. I love you so much.’

“Oh, how scary. I hope everything goes well,” a third person took a bite.

Bines lives on the Gold Coast with her husband Steven, whom she married in 2014, and their two children.



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