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Brand behind viral toilet drops loved by Australia’s ‘Queen of Clean’ launches new ‘super product’ for the kitchen: ‘They’ve done it again’


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The Australian cleaning brand loved by TikTok influencer Amelia Liddy Sudbury has just launched a brand new product and fans are already raving about it.

Wild Wash saw sales of the brand’s toilet drops rise earlier this year after being recommended by a ‘cleanfluencer’ dubbed Australia’s ‘Queen of Cleanliness’, who even suggested her followers use the drops in their laundry too.

Now a new eco-friendly washing powder from an Australian brand is leaving customers just as impressed.

The dishwashing powder is priced at $16 for a 1kg tub that provides up to 100 washes, but is currently available on Amazon for just $13.60 and is made with a plant and mineral formula that is safe and effective.

The product comes in a fully recyclable tub made from 70 percent recycled materials in Australia and is also safe for septic and gray water systems.

Although this eco-friendly dishwashing solution has only recently been launched, it’s already attracting rave reviews from customers who love that the product is plastic-free and works really well.

Australian cleaning brand Wild Wash, loved by TikTok influencer Amelia Liddy Sudbury, has just launched a new dishwasher powder and fans are already raving about it.

Sales of the brand's eau de toilette have soared this year after being introduced by

Sales of the brand’s eau de toilette have soared this year after being introduced by «cleanfluencer»

One satisfied customer who rated the product five stars shared: “Very happy with the wash, I like the eco-friendly packaging and the price. Wash Wild has done it again with another super product!’

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Another happy shopper said they loved that there was ‘no plastic’ and said: ‘Easy and cost effective to use whilst providing great dish cleaning.’

As someone guilty of just grabbing a bag of dishwashing capsules at the supermarket and ignoring the plastics and chemicals in the products, I was skeptical that plant and mineral products would actually clean my dishes.

One happy shopper said he loved that there was 'no plastic' and said: 'Easy and cost effective to use whilst providing great dish cleaning.

One happy shopper said he loved that there was ‘no plastic’ and said: ‘Easy and cost effective to use whilst providing great dish cleaning.

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After using the Wild Wash washing powder on a variety of washes, I can confidently say that it works incredibly well and takes care of baked-on stains with ease. I was really surprised because I really didn’t expect it. The lemon and eucalyptus scent is really lovely too.

Concerns are growing that traditional dishwashers and laundry pods, which are made of water-soluble plastic, are contributing to microplastic pollution.

Studies have shown that the operation of the dishwasher creates microplastics, but parameters such as time, temperature and type of detergent can have different effects on the production of microplastics.*

Washing on shorter cycles and at lower temperatures on the eco setting, only turning on the washing machine when it is full, and using plastic-free detergents are some of the ways you can try to reduce the environmental impact of using your dishwasher.

Wild Wash has a range of cleaning solutions for the kitchen, bathroom, laundry and body and is a sister brand to Bondi Wash

The range is said to consist of ’99 per cent plus, plant-based, non-toxic and biodegradable ingredients’.

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The brand claims that «all products are made in Australia from sustainable ingredients and packaged in recyclable bottles using post-consumer recycled plastics».

To learn more about Wild Wash, click here.

*Sol D, Menéndez-Manjón A, Carrasco S, Crisóstomo-Miranda J, Laca A, Laca A, Díaz M. Contribution of household dishwashing to microplastic pollution. Environ Sci Pollut Res Int. March 2023;30(15):45140-45150. doi: 10.1007/s11356-023-25433-7. Epub 2023 Jan 26. PMID: 36701065; PMCID: PMC10076389.



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