DrinkPrime secures $3 million investment led by SIDBI Venture Capital to expand access to clean water

Funding Alert

DrinkPrime, the pioneering D2C water purifier brand using reverse osmosis (RO) technology, has successfully secured a $3 million investment in its latest funding round. The round was led by SIDBI Venture Capital Ltd. (SVCL), a subsidiary of Small Industries Development Bank of India (SIDBI). Several of DrinkPrime’s existing investors also participated in this new capital infusion.

Founded in 2016 by entrepreneurs Vijender Reddy and Manas Ranjan Hota, DrinkPrime focuses on providing affordable and safe drinking water. It does so through a unique subscription model using Internet of Things (IoT) enabled water purifiers that are tailored to the needs of individual households. This innovative approach ensures that families have access to clean drinking water without the initial costs and maintenance hassles associated with traditional treatment plants.

Currently, DrinkPrime offers its services to more than 200,000 families across seven major cities in India. The company’s model not only simplifies the process of obtaining clean water, but also solves critical environmental problems by reducing the plastic waste commonly associated with bottled water.

The latest funding will help DrinkPrime accelerate its expansion plans in preparation for a Series B fundraising round. The additional capital will support broader geographic expansion and further technological enhancements to the product offering.

DrinkPrime’s unique position in the market, especially with IoT-enabled systems, sets it apart from competitors such as Livpure, Acquaguard and ZunPure. Its subscription model addresses both affordability and quality, making it the preferred choice for many households in urban areas.

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