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Eric Church and Morgan Wallen redesigned Field & Stream magazine

Eric Church and Morgan Wallen are working on a collaboration, but not the kind you’d expect.

The country music superstars announced the acquisition of Field & Stream magazine on Thursday and shared plans to relaunch the outdoor brand as a biannual print magazine, a revamped digital platform, an apparel company and — fittingly for the artistic duo — a music festival.

“Field & Stream magazine is back – as you remember it. Only bigger. And better,” brand website he said. Terms of the acquisition were not disclosed.

According to a press release, Church and Wallen joined a team of investors to buy the Field & Stream brand from Dick’s Sporting Goods and its media arm from Recurrent, a digital media company. The move unites the old brands under the same owner for the first time in their 150-year history.

The team also teased a «soon-to-be-announced extension of the brand in the outdoor space.»

The Field & Stream brand will be overseen by Doug McNamee, former president of Chip and Joanna Gaines’ Magnolia brand. Colin Kearns will remain editor-in-chief of the magazine, which ceased publishing its print product in 2015.

Church expressed particular excitement at bringing the magazine back into print.

«I remember my grandfather had several of his favorite Field & Stream magazines on the dashboard of his truck,» the «Springsteen» and «Drink in My Hand» singer said in a statement. “They were my Bible. It is the honor of my life to make sure the legacy continues. It is this responsibility to an American icon, and also to the young boy in his father’s truck, that will be the compass that will guide our steps.”

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«There’s nothing I love more than being with friends around a campfire, on a boat, or in a deer stand — and Field & Stream represents all of that to me,» added Wallen, echoing Church’s nostalgia. «To be a part of its future is incredible and we want to continue to bring people together outdoors and create memories for generations to come.»

As part of the relaunch, Church and Wallen debuted the Field & Stream 1871 Club, a membership community offering three subscription levels ranging from $15 to $95 per year that provide access to the online publication and its archives.

Ten percent of net profits from the 1871 Club will go to non-profit organizations that support conservation, such as Ducks Unlimited, a Field & Stream partner that supports wetlands and waterfowl conservation.

For Wallen, the acquisition of the brand is part of a larger effort to expand into businesses outside of music — such as his association as an investor and brand ambassador with startup Ryl Tea.

“I like having a lot of different things to focus on. (Otherwise) I’ll be bored,» the «Whiskey Glasses» singer said. Billboard in December.

Hours after the Field & Stream news broke, Wallen announced the release of his 2015 10th anniversary EP, «Stand Alone.»

«For months I’ve been researching every possible way to get the rights to this old music and keep the quality of my catalog consistent with the songs I’ve decided to release and believe in,» he wrote post on Instagram.

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