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Highperformr.ai Secures $3.5M in Seed Funding to Enhance AI-Driven Marketing Solutions

Funding Alert

Chennai and US-based startup Highperformr.ai, known for its innovative SaaS marketing solutions, has announced that it has raised $3.5 million in seed funding. The investment was led by Venture Highway and Neon with additional support from DeVC and several angel investors.

Founded in July 2023 by Freshworks alumni Srivatsan Venkatesan and Ramesh Ravishankar, Highperformr.ai aims to transform the way companies manage their go-to-market strategies using advanced AI technologies. The funding will primarily be used to expand the company’s R&D efforts on its AI tools and build a robust distribution network.

A key figure in Freshworks during its IPO journey, Venkatesan led the CRM unit and played a significant role in developing its CRM and marketing products. Ravishankar brings a wealth of experience in sales and marketing, particularly in driving volume and lead quality.

Highperformr.ai differentiates itself with its AI-driven analytical models that not only identify real business prospects, but also effectively manage and generate leads. «Today, social networks are a complex problem for search and analytics,» Venkatesan said. Platform capabilities include content management, scheduling, cross-platform publishing, and generating content variations through generative artificial intelligence.

Currently, Highperformr.ai provides specialized analytics for LinkedIn and Twitter and plans to expand its services to include platforms in the Meta suite such as Instagram and Facebook. The platform’s advanced models use multiple data points to analyze user engagement and demographics, tailoring content and interactions to the ideal customer profile for more effective marketing results.

The company offers a variety of plans, including a professional plan for $17 per month and a team plan for $97 per month to meet different business needs. It boasts a clientele that includes names like RateGain among its 15 current customers, and works with more than 25 design partners to enhance and improve its offering.

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Highperformr.ai, with operations in Delaware and Chennai and several collaborative locations across India, is in a rapid growth phase and continues to hire to support its expansion. The global social media management market is expected to grow from $28.49 billion in 2024 to $134.07 billion by 2032, growing at a CAGR of 21.4%, and Highperformr.ai is positioned as a significant player in this rapidly with the developing industry.

The platform is a valuable tool for B2B social media managers to move beyond traditional agencies by offering innovative planning, account management and content ideation services. Competing with established names like Hootsuite, Sprout Social, and Hubspot, Highperformr.ai is making remarkable strides in redefining AI-led social media analytics and management.

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