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Horrific moment US tech boss plunges 15ft to his death during company anniversary celebration after chain lifts iron cage featured in SNAPPED

The final moments of a US tech boss who plunged 15ft to his death during his company’s anniversary celebration have been caught on film.

Sanjay Shah, CEO of Illinois-based revenue management company Vistex, collapsed during a performance on stage after the cable holding the iron cage in which he was performing snapped.

The freak accident happened on Thursday at Ramoji Film City in Hyderabad, India during Vistex Asia’s silver jubilee celebrations.

The harrowing video shows Shah inside a metal cage along with his colleague Raju Datla.

A voice prompts the crowd to join hands as fireworks shoot off the stage.

Video footage captured Vistex CEO Sanjay Shah’s final moments before he fell 15 feet to his death during a company event.

Shah, 56, fell from a metal cage suspended above the stage when the cable supporting it snapped on Thursday.

The CEO pulled off the stunt at an event at Ramoji Film City in Hyderabad, India as part of the company’s 25th anniversary celebrations.

But suddenly the cable snaps and the structure gives way, causing the men to fall to the ground.

Both men were taken to hospital, where Shah succumbed to his injuries. Datla remains in a serious condition, the Sun reports.

«The launching of Shah and Raju from the cage onto the stage was a planned event to kick off the celebrations,» a company official told The Times of India.

“Suddenly one of the two wires attached to the cage snapped. Both plunged more than 15 feet and landed on a concrete platform. This caused multiple injuries,” the police said.

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The police added that proceedings have since been registered against the event management authorities.

Vistex was founded by Shah in 1999 and today has 20 global offices and more than 2,000 employees. It counts brands including GM, Barilla and Bayer among its clients.

The staff were given accommodation at Ramoji Film City in anticipation of the two-day celebration of 25 years in business.

Shah, 56, was originally from Mumbai and moved to the US at the age of 17. He received his MBA from Lehigh University in Pennsylvania at the age of 21.

Vistex president Raju Datla was also injured in the fall and remains in a serious condition in hospital

He went on to donate $5 million to establish the school’s Vistex Institute for Executive Education in 2017.

Shah was a philanthropist who founded the Vistex Foundation, which provides funding to non-profit organizations focused on health, education and basic needs. He leaves behind a wife and two daughters.

Datla, the company’s president, has been with Vistex since 2000.

DailyMail.com has contacted Vistex for comment.

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