iD Fresh Food appoints Rajat Diwaker as India CEO, PC Musthafa takes on global role

News update

iD fresh food, India’s leading food company, has announced the appointment of industry veteran Rajat Diwaker as its new Managing Director for India. With over two decades of experience in the FMCG industry, Rajat was most recently the Managing Director of Marico Bangladesh Limited. He also holds the position of director on the board of the Foreign Investors Chamber of Commerce and Industry (FICCI) Bangladesh.

In a strategic move, PC Musthafa, who has led iD Fresh for almost two decades, will take on the role of Global CEO while continuing to serve as Chairman. Musthafa’s new responsibilities will include overseeing global expansion, developing food technology capabilities, managing strategic acquisitions, supporting organizational culture and leading iD Fresh’s global market innovation.

As part of its growth strategy, iD Fresh plans to appoint dedicated business directors and general managers for each international market. Currently, more than a third of the company’s revenue comes from outside India. Looking ahead to 2024, iD Fresh aims to enter new markets such as Singapore and Australia while strengthening its presence in existing markets.

PC Musthafa, Global CEO of iD Fresh Food, commented on this development: “iD Fresh’s journey so far has been incredibly rewarding and we continue to make huge strides. I am delighted to welcome Rajat Diwaker to the iD Fresh family. Under his able and visionary leadership, I am confident that we will reach new heights and win more hearts in the coming years. And as we embark on new adventures, I’m excited to lead the brand into new global markets, fueled by the continued consumer love we’ve earned over the years.”

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