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In a hilarious clip, the comedian mocks middle-class British tourists’ obsession with French supermarkets


A woman on holiday in France has capitalized on Britain’s obsession with le supermarché with a tongue-in-cheek video showing her browsing the local delicacies.

Tatty Macleod, a bilingual comedian who grew up in Britain and France, shared a tour of French supermarket Carrefour on her Instagram page, prompting fans to comment in droves about their own joyful experiences shopping for food overseas.

French supermarkets have a reputation as some of the best in the world, often with charming bakeries, fresh and affordable produce and cheap bottles of champagne.

«It’s just my happy place, it really is,» exclaims Macleod outside the entrance to Carrefour, a popular French supermarket chain that prides itself on offering a wide variety of fresh and local produce.

«Champagne, €13,» Macleod continued, before deciding whether to buy «langue» or «cow’s tongue», concluding: «I’m sure it’s delicious, the French made it.»

Tatty Macloud, a bilingual comedian who grew up in Britain and France, shared a tour of the French supermarket Carrefour on her Instagram page.

French supermarkets have a reputation for offering high quality products at affordable prices

French supermarkets have a reputation for offering high quality products at affordable prices

«Just take a picture of me and send it to Julia,» continued the comedian, whose astute observations of British and French culture have won her legions of fans online.

She then concluded: “So civilized – honestly, they know what they’re doing. I’m not moving back to England, I love it here.’

The video has certainly resonated, racking up over 120k likes on Instagram, with Macleod’s followers fully on board with the allure of French supermarkets.

Although Macleod’s video has a satirical tone, her followers responded without a hint of irony to their adoration of supermarket shopping abroad.

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“I had a tantrum in Carrefour last year because my husband insisted that he and our seven-year-old child go. In the fresh fish section I’m hissing ‘YOU’RE RUINING IT’,” wrote @louise.pepper.

To which another follower with the username @familycampingeurope replied: “Urgh, the worst. I want to have 4 hours of rest and relaxation in the supermarket without my husband rushing me and my children scolding me.’

While another, @rook_lauren, wrote: ‘Literally the main reason I’m going to France – very sympathetic.’

French supermarkets have a loyal following online, according to these Instagram users

French supermarkets have a loyal following online, according to these Instagram users

And another, @peakay81, joked: ‘If Carrefour opened a supermarket in Dover there would be queues back to London.’

While @amymaskell wrote: ‘I have a cupboard full of French tinned goods that I know I will never eat.’

Part of the fun of holidaying is immersing yourself in the local culture – and for many of us Brits, that means a trip to the local supermarket to learn more about and indulge in regional foods.

France in particular has a reputation for high-quality local food at cheap prices, as social media user @sairzg explains.

“How is it different from an English supermarket? Just curious. I’m French,” asked @at_lottie_s.

To which @sairzg replied: ‘It’s the variety and the quality… French food has such a high standard of quality, so much to choose from and it’s cheap.

«Walking through the aisles of Carrefour is definitely good fun. And Picard is the best!”

The selection of wines in French supermarkets is particularly tempting
Macleod gleefully makes her way through the aisles on a trip to the supermarket

Macleod was particularly excited about the €13 champagne on offer and told the audience that the lure of its supermarkets was enough to keep her in France forever.

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While @dave.love.3990 replied: “I think it depends where you go in both countries. I spend a lot of time in France and find strange differences between them.

“It still amazes me how expensive meat is in France despite all the farmland you have.

«There are fewer pre-prepared foods in French supermarkets, but you still have large frozen food sections like the UK.»

Macleod thinks champagne is more affordable across the channel because of the proximity of production.

The average price of a bottle of champagne in French supermarkets in 2023 was €23.60, according to statistics from market research group NielsenIQ, a significant discount compared to the £35 bottle of Moët & Chandon.



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