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Inside Pixar’s plan to reboot its fortunes after the animated studio suffered a series of embarrassing flops hated by critics and audiences


Struggling Pixar has revealed its plan to reboot its fortunes and rebuild its reputation after suffering a string of box office flops.

Since creating Toy Story in 1995, Pixar has gone from strength to strength, making movies like Monsters, Inc. and Up, which grossed billions of dollars at the box office and won awards.

That all changed in 2018, when the company suffered a downturn thanks to a series of flops. Her offerings in the past two years include Lightyear and Elemental — which were panned by critics and performed dismally at the box office.

Pixar president Jim Morris told Bloomberg: ‘We were all kind of devastated and it was a morale challenge.’

Now, in an attempt to reverse their fortunes, the company is focusing its efforts on sequels and spinoffs of its previous big hits, such as Finding Nemo and The Incredibles.

In 2018, Pixar suffered a huge slump, producing a string of flops – including Lightyear and Elemental – that were panned by critics.

Pixar president Jim Morris told Bloomberg: 'We were all kind of devastated and it was a morale challenge.'

Pixar president Jim Morris told Bloomberg: ‘We were all kind of devastated and it was a morale challenge.’

Morris’ new strategy is designed to hone in on nostalgia and bring back fan favorites to remind people of Pixar’s glory days.

Every franchise is up for renewal, but Finding Nemo and The Incredibles are said to be the top contenders for sequels.

Pixar also plans to ramp up production, with Morris aiming to make three films every two years — as opposed to the typical one a year.

In addition, they are restructuring, laying off 175 people and focusing on big screen movies rather than Disney+ projects.

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The first big test of the new plan will be the release of Inside Out 2 on June 4.

It is a sequel to the highly successful 2015 film about the personified emotions of Joy, Disgust, Fear, Anger and Sadness.

Morris' new strategy is designed to hone in on nostalgia and bring back fan favorites to remind people of Pixar's glory days.

Morris’ new strategy is designed to hone in on nostalgia and bring back fan favorites to remind people of Pixar’s glory days.

It grossed $859 million at the box office and won the Academy Award for Best Animated Feature.

If crowds return to theaters for the release, it will be a positive sign that the strategy is working.

But if the numbers don’t materialize, it will add to fears that the ailing studio is increasingly irrelevant in the streaming era.

Toy Story 5 and Elio are also in the works.

Morris told Bloomberg: “Going forward, if you put something out there that doesn’t have merchandise, you’re going to be penalized for it.

«After what we’ve done, it’s definitely going to be a good test with Inside Out 2 to see: Does it still work or not?»



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