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Manchester City have been sued by Superdry for alleged trademark infringement surrounding training kit sponsor Asahi Super Dry

Manchester City are at the center of a lawsuit filed by clothing manufacturer Superdry over alleged infringement of their trademark.

The Premier League champions have a multi-million pound partnership with Japanese brewer Asahi and their flagship product – non-alcoholic ‘Super ‘Super’ 0.0%’ – is the main sponsor of City’s training kit.

Superdry, the global clothing brand, argued that using this on City gear looked the same as their own logo and could confuse consumers.

Superdry applied for an injunction to prevent City from using the alleged infringement and Pep Guardiola’s side appear to have been training in alternative tops this week.

«The court will be asked to consider whether the marks are ‘identical’, which involves looking at the overall impression the marks create,» said Rebecca Young, partner and head of media law at JMW Solicitors.

Manchester City are at the center of a lawsuit from Superdry, who claim their trademark has been infringed

The claim relates to City’s training kit sponsor, Asahi Super Dry, who have been around since the summer

Superdry sought an injunction to prevent the City from using the alleged infringement

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“You don’t have to prove confusion under the legal test. If the lawsuit is successful, Manchester City would have to stop using the brand and hand it in for destruction or look at modifying the parts of the clothing that carry the brand at their own expense.»

One of City’s corporate lounges at the Etihad Stadium is also named after an Asahi product, but does not appear to be included in the High Court action.

The sponsor’s exact wording on the City training kit reads: ‘SUPER «DRY» Asahi followed by ‘0.0%’.

The documents are believed to have been filed in London on December 15 last year and City appear to have been training in different gear this week.

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Asahi Super Dry’s website claims that on March 17, 1987, the brand’s founders «created the world’s first Super Dry lager, a taste like no other».

The clothing brand, meanwhile, was founded two years earlier in 1985.

The documents are believed to have been filed in London on December 15 last year, with the application including a number of images of the players in City training kits and details of the club’s announcement of the partnership.

City, who have partnered with Asahi since 2022, declined to comment.

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