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Netflix CEO Reveals Surprising Secret To Baby Reindeer’s Global Success – The Stalker Series Is Set To Be The Streaming Giant’s Most Popular Show Ever


The CEO of Netflix has revealed the secret behind the phenomenal global success of hit stalker series Baby Reindeer.

When Baby Reindeer premiered in April, the British show immediately captivated audiences around the world and became a much-discussed cultural phenomenon.

The series, which dramatizes the true story of how comedian Richard Gadd was hounded after he gave a woman referred to as «Martha» a free cup of tea, is now on track to become one of the platform’s most popular series of all time.

But when asked recently about the show’s huge response, Netflix CEO Ted Sarandos didn’t emphasize the shocking story, the clever script or the impressive performances.

Instead, he credited Netflix’s «algorithm,» telling the New York Times that after the show took off in the UK, it was the platform’s formula that helped it gain popularity in other countries and eventually turned it into a global success.

Netflix CEO Ted Sarandos (seen) has revealed that he believes Baby Reindeer’s huge success is down to the streaming service’s «algorithm».

When Baby Reindeer premiered in April, the British show immediately captivated audiences around the world and became a much-discussed cultural phenomenon.

When Baby Reindeer premiered in April, the British show immediately captivated audiences around the world and became a much-discussed cultural phenomenon.

The show, which dramatizes the true story of comedian Richard Gadd's pursuit of a woman, is now on track to become the platform's most popular series of all time.

The show, which dramatizes the true story of comedian Richard Gadd’s pursuit of a woman, is now on track to become the platform’s most popular series of all time.

«When you see something like a baby reindeer — there was a time when you couldn’t even see something like a baby reindeer in the United States,» said the 59-year-old tycoon.

“And if it did, it would be on PBS one day. It’s very, very big in the UK, and the way Netflix is ​​doing it, it’s being captured in the algorithm and it’s starting to get featured more and more.

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“When something becomes that big in one country, it’s likely to have a lot of viewers outside of that country. And it was a huge hit all over the world.”

Ted explained that he believes «we’re entering a new era» where «content and great stories can come from almost anywhere in the world.»

The entrepreneur added that writers are learning that they «don’t have to adapt their narrative to America to make it work» thanks to Netflix’s algorithm, which leads to more «authentic» stories.

«What it’s pushing is: You don’t have to adapt your narrative to America to make it work,» he explained.

“If your film, if your film works, if your TV series works in the home country, it has to be very authentic.

“And I think what international audiences perceive is authenticity. When you try to make something for travel, it’s not really going to appeal to anyone.

But when asked recently about the show's huge response, Netflix CEO Ted didn't emphasize the shocking story, the clever script or the impressive performances.

But when asked recently about the show’s huge response, Netflix CEO Ted didn’t emphasize the shocking story, clever script or impressive acting.

Instead, he credited Netflix's

Instead, he credited Netflix’s «algorithm,» telling the New York Times that after the show took off in the U.K., it was the platform’s formula that helped it spread to screens in other countries.

«I can’t think of anything we’ve done that was designed to travel that actually traveled.»

He said he has «made the world a safer place» by «exposing» people to other «cultures», which in turn makes them «more understanding and empathetic».

«I think it’s been great for the culture… In a weird way, I think it’s been great to make the world a safer place,» he continued.

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“I think you’re exposed to cultures around the world in a way that makes you more understanding and empathetic.

“I don’t know if you’ve ever seen the movie Disengagement from Iran? It’s the story of a couple getting divorced in Iran, and when you watch it, you realize how much we have in common.»

Ted also told the publication that he believes Barbie and Oppenheimer’s box office hits would have been «just as big» if they had premiered on Netflix and not in theaters.

Both of these movies would be great for Netflix. They would certainly enjoy an equally large audience on Netflix,” he said.

“I don’t think there’s any reason to think that certain kinds of movies work or don’t work (on streaming).

“There is no reason to believe that film itself is better on any screen size for all people.

Ted also told the publication that he believes Barbie and Oppenheimer's box office hits would have been
Both of these movies would be great for Netflix.  They would certainly enjoy an equally large audience on Netflix,” he said

Ted also told the publication that he believes Barbie and Oppenheimer’s box office hits would have been «just as big» if they had premiered on Netflix and not in theaters.

Baby Reindeer starred Richard, who also wrote the series, as Donny Dunn, a fictionalized version of himself, as well as Jessica Gunning as his stalker, Martha Scott.

Baby Reindeer starred Richard, who also wrote the series, as Donny Dunn, a fictionalized version of himself, as well as Jessica Gunning as his stalker, Martha Scott.

A woman named Fiona Harvey (seen) has come forward and said the stalker depicted in the show is based on her.

A woman named Fiona Harvey (seen) has come forward and said the stalker depicted in the show is based on her.

«My son is an editor. He’s 28 years old and he was watching (1962 adventure drama) Lawrence of Arabia on his phone.”

Baby Reindeer starred Richard, who also wrote the series, as Donny Dunn, a fictionalized version of himself, as well as Jessica Gunning as his stalker, Martha Scott.

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The show got almost 60 million views in just one month, in every time slot.

Richard previously told Tudum about his decision to turn what he endured into a show: “In a weird way, I first started to feel like it could be a good story during the whole ordeal itself.

“It was one of the most intense times I’ve had listening to these voicemails. I went to sleep at night and these voicemails – her words bounced around my eyelids.

«I remember thinking, ‘God, if I ever have to talk about this on stage, I’m going to burn the words. Put the voicemails in a big cacophony and burn it.’ So (it) was born.’

A woman named Fiona Harvey has since come forward to say that the stalker depicted in the show is based on her.



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