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Newcastle’s iconic banner is projected onto the city’s famous landmark as fans are invited to a special event this Saturday – which coincides with the launch of the kit


  • Sela, the sponsor of Newcastle United, organized a special event after the launch of the kit
  • A near replica of the infamous banner was projected onto a building in the city
  • Click here to follow Mail Sport’s Euro 2024 WhatsApp channel for all the latest news and updates from Germany

Newcastle United sponsor Sela designed the infamous large-scale banner to promote the show which will celebrate the club and its city.

The club sponsor on the front of the shirt displayed an almost exact copy of the banner that was displayed in 1997 when Newcastle faced Monaco in the UEFA Cup – now known as the Europa League.

On Tuesday night, the side of the Baltic Center for Contemporary Art was lit up for all to see, the phone number at the bottom of the banner the only addition to the iconic original.

Fans who choose to call 0191 486 2200 are greeted with a Geordie-accented message that says: “Hello. Unfortunately we no longer have that BMX for sale… But we do have an invitation for you to come down to the Quayside this Saturday evening.

“Newcastle United sponsor Sela would love for you to gather opposite the Balto where they are putting on a special show after 10pm to celebrate our club, our city and our fans. You don’t want to miss out! See you on Saturday!’

A projection of Newcastle’s iconic flag lit up the side of the Baltic Center for Contemporary Art

It resembled the iconic sign that was displayed at the end of Monaco in 1997

It resembled the iconic sign that was displayed at the end of Monaco in 1997

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The special event comes just a day after the Magpies’ launch, which will see the club team up with manufacturer Adidas for the first time in 14 years.

The German company supplied Newcastle’s kit on the night they traveled to the Stade Louis II, where the funny banner was unveiled for the first time.

The Magpies, led by Kenny Dalglish, lost 3-0 to Monaco on the night, but the game is remembered more for the sign than what happened on the pitch.

The marketing stunt by Sela, the live events and entertainment company, comes on the heels of their recent Unsilence The Crowd initiative.

In April against Tottenham, special shirts sponsored by the Royal National Institute for the Deaf (RNID) were worn to improve the match experience for deaf fans.

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