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Nikhil Kamath, co-founder of Zerodha, invests in Collective Artists Network

Funding Alert

Nikhil Kamath, co-founder of Zerodha, recently invested in Collective Artists Network, a talent management and new media company led by Vijay Subramaniam. This investment is a secondary transaction that paves the way for a «5x» return due to the strategic exit of InMobi’s Glance, which invested in Collective in 2021.

Known for its comprehensive approach to the media landscape, Collective Artists Network extends its services to talent management, creative technology, production, creative strategy, influencer marketing, youth marketing, sports sponsorship and media consulting and distribution. With this investment, the company aims to redefine new creator-led media businesses and ensure broad impact in today’s dynamic media environment.

Earlier this year, Collective partnered with Gruhas, a Nikhil Kamath-backed venture, to launch the ‘Gruhas Collective Consumer Fund (GCCF)’. This fund is designed to support consumer-focused businesses by attracting external investment and providing financial support, mentorship and operational assistance, thereby increasing marketing effectiveness and building a strong brand identity for portfolio companies.

Expressing his excitement at investing in Collective’s vision, Nikhil Kamath said, “I have witnessed the evolution of the company over the past few years and have known Vijay intimately. I believe in his vision of transforming this space. We share a similar view of India’s story. I look forward to being a part of this journey as the Collective challenges the status quo and aims to redefine the media landscape and creator ecosystem.”

Vijay Subramaniam, founder and CEO of Collective Artists Network, emphasized the strategic importance of Kamath’s investment. “Nikhil’s investment is not just financial support; it symbolizes the trust and synergy we have cultivated over the years. It was clear to me from the beginning that we had to institutionalize our space, which is largely unorganized. This vision will ensure that we deliver shareholder value and set new standards in media, technology and entertainment.

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Subramaniam also expressed gratitude to Glance for their valuable partnership, noting that Kamath’s involvement validates the trust placed in the Collective. «Nikhil and I have known each other for the past few years and during this time we have come to share the belief that India is moving towards the center of the world.» Media and entertainment will play a significant role in the country’s growth story,” he added.

Collective Artists Network has made significant progress in popular culture, realizing projects like Big Bang.Social, Collective Creative Labs, M19 and strategic acquisitions like Under 25 Universe.

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