Ola’s Bhavish Aggarwal announces move from Microsoft Azure to Krutrim Cloud amid pronoun controversy


Ola founder Bhavish Aggarwal has announced that his company will shift its cloud services from Microsoft Azure to Krutrim, Ola’s own AI and cloud subsidiary. The decision comes shortly after Aggarwal’s controversial LinkedIn post was removed as «dangerous» by the platform. LinkedIn, owned by Microsoft, took action after Aggarwal criticized its AI chatbot for using «they/them» pronouns, which it called a «disease» that was not in line with Indian cultural values.

Aggarwal took to X, formerly known as Twitter, to express his displeasure and subsequent business decision: “Given that LinkedIn is owned by Microsoft and Ola is a big customer of Azure, we have decided to move our entire workload from Azure to our own Krutrim cloud within the next week. It’s a challenge, as all developers know, but my team is so excited about it.” He also extended the offer to other developers, promising a full year of free cloud use on Krutrim for those who leave Azure and don’t return after the year is up.

The move coincides with the public launch of Krutrim’s AI services and cloud infrastructure, which include GPU-as-a-service aimed at developers and enterprises involved in training and developing AI models.

Aggarwal also discussed his broader fears of dependence on Western technology giants, noting, «As an Indian citizen, I fear that my life will be controlled by the Western big technology monopolies and we will be culturally subsumed.»

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Despite the backlash, Aggarwal reaffirmed his company’s commitment to diversity, saying it employs 5,000 women at the Ola car plant. He emphasized, «Ola is for real action on diversity,» pointing to his support for substantive rather than token diversity efforts.

Additionally, Aggarwal expressed his intention to work with India’s developer community to create a digital public infrastructure framework for social media similar to successful national systems such as UPI and ONDC, stating, «The only ‘community guidelines’ should be Indian laws.» No corporate person should be able to decide what will be banned.”

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