Radio ratings shock: KIIS FM’s Kyle and Jackie O battle it out in Melbourne debut as Jase and Lauren’s new Nova breakfast show wins listeners

The Kyle and Jackie O Show debut in Melbourne got off to a shaky start.

KIIS FM’s breakfast show share fell 0.5 points in the latest radio audience survey in Victoria, falling from 6.4 to 5.9 per cent.

Meanwhile, Nova’s rival breakfast show Jase and Lauren, which was axed at the end of 2023 to make way for Kyle and Jackie O, beat its Sydney rival to increase its market share by 0.4 points to 8.7.

The Kyle And Jackie O Show opened in Melbourne on April 29, meaning its audience is considered part of the final survey period.

KIIS FM bosses remain optimistic about the future of Kyle and Jackie O’s Victorian expansion.

The Kyle And Jackie O Show premiere in Melbourne got off to a shaky start after the latest ratings poll in Victoria

«It’s still too early to get a real idea of ​​the impact of The Kyle & Jackie O Show in Melbourne given that it was only on air for three of the 10 weeks examined,» parent company boss Duncan Campbell told The Daily KIIS ARN. Wire.

«We look forward to seeing their full impact in the upcoming surveys.»

Meanwhile, Fox’s Fifi, Fev and Nick claimed their 12th consecutive win as Melbourne’s most watched Breakfast show.

In the latest Sydney FM audience poll, The Kyle And Jackie O Show is back on top after previously winning the Sydney FM radio war for 40 consecutive polls..

The show suffered a slight drop in viewership this time around, dropping 1.4 points to a 14.7 percent market share.

On April 29, Kyle and Jackie O took their breakfast radio to Melbourne in a huge multi-million dollar expansion deal.

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