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Roxy Jacenko admits no one got their money back after $10m Dream Lottery botched – but PR queen insists cash is coming


Sydney PR mogul Roxy Jacenko says she is still determined to personally refund all 7,489 people who signed up for her high-profile brand’s boot camp following a bitter row with her former business partners.

Jacenko teamed up with marketers Youssef Tleis and Kassim Alaouie to launch a promotion offering new customers of her online business course Brand Bootcamp the chance to win three epic prizes.

But that partnership came to an abrupt halt last month when Ms Jacenko said on social media that she was leaving after discovering a «shortcoming» in the cash pool and insisted she would offer to refund customers out of pocket.

«I stand by my offer to refund customers and as a result $684,000 of my personal funds remain in my solicitor’s trust account,» she told Daily Mail Australia on Friday.

The promotion, which offered prizes including a $10 million waterfront home, a Birkin and a Rolex watch, was due to be drawn today, with an announcement now scheduled for Saturday.

Roxy Jacenko has teamed up with Sydney businessmen Youssef Tleis (right) and Kassim Alaouie (left) to launch a promotion where people were entered into a draw to give one of them a chance to win a luxury home in Cronulla.

Roxy Jacenko says she personally was left out of pocket to refund customers

Roxy Jacenko says she personally was left out of pocket to refund customers

«There wasn’t enough in the company account to pay the first prize winner, so I personally loaned the company money so that it could pay off significant creditors and have enough funds in the company’s accounts to pay the $250,000 prize,» she said. he said.

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«I lent the company over $100,000 to ensure that the company had sufficient funds available.»

Jacenko stepped down as a director last month and Mr Tleis is the sole director of Roxy’s Bootcamp Pty Ltd.

«I couldn’t get a refund from Shopify because Mr Tleis is the only one with access to the NAB account that holds the funds – he revoked my access to the company’s bank account.» she said.

The admission comes after Jacenko launched legal proceedings in the Supreme Court of New South Wales in relation to the competition and to enable a proper method of refunding customers.’

The court heard Ms Jacenko apply for the appointment of provisional liquidators due to, among other things, allegations that Mr Tleis and Mr Alaouie had engaged in «deceptive conduct» in their handling of the promotion because of a sub-clause which stated that the prizes would only be delivered if the competition achieved higher sales than $11.5 million.

A luxury waterfront home is one of the prizes up for grabs for people who sign up for Jacenko's Brand Bootcamp online business course

A luxury waterfront home is one of the prizes up for grabs for people who sign up for Jacenko’s Brand Bootcamp online business course

Punters who pay for the course, which starts at $29, will be entered into a gift card to win a house and another luxury prize

Punters who pay for the course, which starts at $29, will be entered into a gift card to win a house and another luxury prize

However, the terms were never disclosed by Ms Jacenko during the frenzy of publicity, and the clause was also absent from the competition’s formal terms and conditions on Roxy’s Bootcamp website.

«The court obtained documents that indicated that once I understood the situation, I wanted the promotion stopped and ended up putting the money into my attorney’s trust account,» she explained.

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“I also started the proceedings because Mr. Alaouie and Mr. Tleis planned to continue the promotion – this was unrealistic given the conditions stipulated that the house would ONLY be made available if the income reached at least $11.5 million plus expenses, it was never going to happen. become.’

Judge McGrath agreed to the appointment of Cathro & Partners as a provisional liquidator to the company, regretting the sorry state of affairs which brought the matter to court.

«The competing pre-filings arise in the extraordinary circumstances of the rapid establishment and almost equally rapid deterioration of the relationship between Ms. Jacenko, Mr. Tleis and Mr. Alaouie in connection with a business venture involving the promotion of training courses offered by Ms. Jacenko to the public using a highly questionable promotion plan,» he said.

«Anyway, the promotion attracted significant adverse publicity… this led to online comments that were extremely derogatory about the promotion itself and those involved in it.»

The case will return to court later this month.



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