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Times Network acquires Digit.in from Group 9.9

Mergers and acquisitions

Times Network, a leading broadcast and digital network, has announced the acquisition of Digit.in from 9.9 Group. This strategic acquisition includes both Digit’s print and digital assets, significantly expanding the Times Network’s digital publishing portfolio, particularly in technology and gaming.

The acquisition is in line with Times Network’s continued investment in its digital business, which currently boasts more than 110 million monthly active users and more than 1 billion monthly video views. Founded in 2001 with the launch of Digit magazine, Digit has spent more than two decades guiding consumers in choosing, buying and using technology to improve their lives. Its online presence through Digit.in and live communities like Digit Squad and SKOAR College Gaming Club (SCGC) reaches a total audience of 180 million.

N Subramanian, CEO (New Media and Investments), Times Group, expressed his excitement about the acquisition: “At Times, we are committed to creating high-value digital communities that leverage audience and commerce to deliver unparalleled value. We believe Digit fits very well with our overall strategy of building a portfolio of digital products catering to diverse audiences. It will help bring new audience to the network. We are confident that under the Times Group umbrella, Digit’s existing legacy and leadership will grow manifold.”

Commenting on the sentiment, Vikas Gupta, Founder and Director, 9.9 Group said, “Digit has been India’s technology navigator for the last 24 years and we are thrilled to announce that it has found a new home with one of India’s largest publishers. country, Times Network. This marks an exciting new chapter for Digit and we are confident that it will propel Digit to even greater heights. Digit’s offering will leverage the extensive network, expertise and legacy of the Times Network, ultimately benefiting our readers and the tech community at large. For more than two decades, Digit’s mission has been to provide India with timely and trusted technology information as well as expert advice to navigate the rapidly evolving technology landscape. We are delighted that Digit will continue to thrive and grow and remain a trusted tech navigator for India.”

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Digit’s established presence across digital, print and terrestrial events, combined with its strong technology offering, complements Times Network’s existing assets. This synergy provides advertisers with a robust platform to engage with tech-savvy audiences.

Indium Capital served as sole investment banking advisor for this acquisition.

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