Where Gut Health Meets Hypergrowth with Ben Goodwin of Olipop

Welcome back to Found, where we get the stories behind startups.

This week Becca and Home they join Ben Goodwinco-founder and director of the company Olipop, a low-sugar, probiotic soda startup. Goodwin talked about his foray into the soda market after working on kombucha and discovering the positive effects of paying attention to microbiome health. Goodwin also spoke about:

  • How he balances the function of CEO and continues to formulate all new Olipop flavors himself
  • How was fundraising for a more risky and highly saturated category of consumers like drinks
  • The growth of the company and how it has already managed to secure significant penetration in retail stores

In the introduction, Dom and Becca discuss the company’s marketing strategy, which relies heavily on nostalgia. They also talk about issues they wish had been addressed more, such as what the process was for Olipop to qualify for Medicare reimbursement. Additionally, they talk about their relationship – and lack thereof – to the soda category in general.

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